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Bill Brown Ford has been serving the Livonia community and its automotive needs since 1914. With a history of continuously innovating its business approach to ensure they stay true to its customer-first philosophy. Bill Brown Ford strives to make your experience a good one – for the life of your vehicle, starting before you even purchase your new Ford.

This year, too many dealerships made it more difficult for consumers to shop for a new car by putting all of their inventory online. But Bill Brown saw a clear need for a different approach to buying cars. One that allowed consumers to shop the dealership’s “real online inventory.” TrueView™ Inventory is their new digital inventory that shows you what’s available on their lot without confusion.  They built an inventory search engine that ensures they provide their customers with an efficient new car purchase experience. TrueView™ Inventory is an innovative tool that ensures customers have the latest up-to-date inventory the minute they get it themselves. This is a new level of customer service innovation for buying cars and it’s only available at Bill Brown Ford, your local Michigan Ford dealer.

“At Bill Brown Ford, we don’t believe innovation should just be reserved for “tech” startups and big corporations. We believe innovation can also help local companies succeed and have happier customers regardless of what they sell. That’s why we’re constantly innovating and developing products like TrueView™ Inventory to provide a better experience for our customers.”

What is Their New TrueView™ Inventory?

Dealerships receive their inventory feeds from Ford, meaning cars can be sold, put on hold, or added to the lot between updates. This is why you often see an inaccurate online representation of a dealership’s available vehicles. In addition, custom ordered models that are on the lot for more than seven days will also be added to the online feed because Ford doesn’t have detailed insight on each stock unit, causing more confusion, according to Bill Brown Ford. 

Adjusting their process to meet your changing needs and expectations. TrueView™ Inventory is their proprietary inventory system, which pulls together multiple vendors to create an accurate vehicle inventory for every customer that uses it. By integrating with different vendors, they are able to give you a better auto-discovery and buying experience, ensuring you see the most recent and up-to-date inventory. And through their new TrueView™ Inventory, customers can also see clearly the new Ford models that are either on Bill Brown’s lot or in transit. No custom orders or holds are visible in your TrueView™ inventory feed, just available inventory, updated multiple times a day.

What is the Difference Between a Vehicle On The Lot Compared to in Transit? 

Bill Brown Ford’s new TrueView™ Inventory is so accurate customers can see what vehicles are already at the dealership and what vehicle models and trim lines have been confirmed to be in transit. Available vehicles don’t require a custom order and are ready to be driven home today. Any “in transit” vehicle can be held to purchase while you wait a maximum of three weeks for your new Ford to be delivered. Once you put that vehicle on hold, it is removed from their TrueView Inventory. You select the vehicle you want from Bill Brown Ford’s available or in-transit inventory, and if there is not one there that fits your lifestyle or your needs, they will work with you to order one exclusively for you (saving $1,000 off the MSRP).

Available Ford inventory at Bill Brown Ford in Livonia, MI, Today!

As reported by Ford Motor Company, Bill Brown Ford is the #1 Ford Dealership in the world. Located in Livonia, Michigan, they serve their extended community in Canton, Westland, Farmington, Novi, South Lyon, Dearborn, and Metro Detroit. With over 200 vehicles available today, customers can head home this holiday in the vehicle of their dreams without any wait. Their new TrueView™ Inventory is another example of how your local Ford Dealer is always developing new ways to serve local customers better and improve their car-buying journey.